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Dear ,
As a business owner
or manager, your ability to communicate has a powerful impact on
day-to-day operations, interpersonal relationships, leadership
effectiveness and long-term success.
Through intentional and meaningful communication, leaders can
better promote vision and teamwork among employees,
collaboration and trust among strategic partners, and
sustainability, loyalty and value among customers.
Jim Lukaszewski, world-renowned crisis communications and
leadership expert, will be sharing his insights on what it takes
to be a great leader and communicator at the
Speakers Forum, Thursday, Sept. 6, 2012 at the River's Edge
Convention Center in St. Cloud. Below, we introduce Jim and
share an excerpt from a speech he wrote on becoming a verbal
visionary.
Also in this issue, we spotlight the
Marketing Forum, a forum ideally suited for senior and
mid-level managers responsible for organizational marketing
efforts. The forum equips participants with tools and frameworks
to develop and evaluate marketing strategies and tactics.
Participants leave with a deeper understanding of how they might
better communicate and deliver value to their customers.
Best regards,
The Anderson Center Team
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 Excerpt
from the speech
Become a Verbal Visionary:
How to Have a Happy, Successful and Important Life
By James E. Lukaszewski
ABC, APR, Fellow PRSA
...
"I define vision as
a meaningful, useful, positive goal that many can willingly
contribute to achieving. When corporate vision programs don't
reflect this definition, no one pays much attention to them
because they're simply not useful. In fact, many vision
statements are not taken seriously by anyone.
"A visionary is an
individual who can get others to focus on some meaningful,
useful, positive goal, which they can willingly contribute to
achieving. A verbal visionary is someone who is able to move
people through the power of their speech. And, verbal power does
move people to action.
"Not everyone is a
verbal visionary. A non-visionary is someone who follows rigid
rules; someone who's so emotionally attached to their own
concepts and ideas that they can't possibly adapt what they're
doing to the needs of others. A non-visionary has little
tolerance for anything outside the patterns of their own
beliefs; they test new ideas against consistency with the past
and consistency with their view of existing culture. They are
enormously focused on getting "stuff" done, but not on achieving
strategies that might yield larger results. Non-visionaries are
creatures of their own habits. Occasionally, they may sound like
visionaries, but their behavior is the give away.
Non-visionaries always return to type, sometimes with
devastating affect." ...
Read more.
Jim Lukaszewski
(loo-ka-SHEV-skee) advises, coaches, and counsels leaders who
run very large corporations and organizations through
extraordinary problems and critical, often high-profile
circumstances. His name was listed in Corporate Legal Times as
one of "28 Experts to Call When All Hell Breaks Loose," and in
PR Week as one of 22 "crunch-time counselors who should be on
the speed dial in a crisis." His focus is crisis management and
leadership and organizational recovery.
Jim will be speaking
at the Anderson Center's
Speaker Forum, September 6, 2012 at the River's Edge
Convention Center in St. Cloud, Minn.
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In business school or in your high school marketing class,
you likely heard instructors refer to the "4 P's" of the
marketing mix: Product, Price, Promotion and Place. In
developing and marketing products today, you may ask yourself
questions like, 'what product features can I provide?'; 'what
price can I charge?'; and 'where can I sell my services?'
Marketers today may benefit from a change in paradigm. Instead
of the "4 P's," consider the "4 C's": Customer, Cost,
Convenience and Communication. When you think about your
product, approach your thinking from a customer's standpoint
and imagine the benefits and solutions you hope can be provided.
Rather than thinking about what price you would like to charge,
consider the cost customers face to acquire or use your product. When
reviewing place (channels, locations, etc.), spend a moment
evaluating how convenient it is for customers to find and
acquire your goods. Finally, as you plan your promotional
strategy, consider the sort of communication customers prefer
and through which communication medium they will be most
receptive.
To beat competition and to capture and retain customers, you may
need to think differently! The Anderson Center's Marketing Forum
exists to challenge your thinking as a marketer and provider of
goods and services. Learn how to develop powerful
marketing strategies through an in-depth and unique look at the
marketing mix that begins with the customer in mind.
Marketing Forum
September 17-19, Gainey Conference Center
Owatonna, Minn.
The Marketing
Forum is ideally suited for senior and mid-level managers
responsible for organizational marketing efforts. The forum is
designed to assist leaders in understanding the interplay of
 key
marketing tactics and their essential integration and
compatibility with overall corporate and organizational
strategy. The three-day forum is a comprehensive program for
practical success and includes cases and activities that break
down the "marketing mix" and give participants tools to apply to
their organizations.
Program Objectives
- Exploring
marketing strategy and tactics through a unique analysis of
the marketing mix—product, price, place and promotion.
- Integrating
the four components of the marketing mix, including
additional concepts and tools, into a final case study
analysis and exercise applied to participants' own
organizations.
- Developing a
systematic approach to analyzing marketing challenges and
opportunities.
- Providing
resources for post-forum learning and application.
- Networking
with Marketing Forum and other Center alumni for ongoing
learning and development opportunities.
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UPCOMING FORUMS: |
Speakers Forum — Jim Lukaszewski
September 6, River's
Edge Conv. Center , St. Cloud |
Marketing Forum
September
17-19,
Gainey Center, Owatonna |
Roundtable Annual Retreat
September
27-28, River's Edge, St. Cloud |
Managers' Forum
— Only a few seats
remaining
October 1-5,
Gainey Center, Owatonna |
Governance Forum
October 15-17,
Gainey Center, Owatonna |
International Business Forum
November 12-14,
River's Edge, St. Cloud |
Leadership Forum — FULL
November 27-29,
Gainey Center, Owatonna |
Operations Forum
—
Filling quickly
January 21-23,
2013, River's Edge, St. Cloud |
Executive Forum, Cohort 6 (Week 1
of 3)
February 3-8,
2013, Gainey Center, Owatonna |
Leadership Forum —
Only a few seats remaining
February
26-28, 2013, River's Edge, St. Cloud |
Negotiation Leadership Forum
March 18-20,
2013, Gainey Center, Owatonna |
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2013
LEADERSHIP FORUMS:
We're
now taking registration for Leadership teams (2-3 or more
participants from the same organization) for 2013
Leadership Forum cohorts:
-
February 26-28, 2013 at the River's Edge Convention
Center in St. Cloud, Minn.
- June
4-6, 2013 at the Sugar Lake Lodge in Grand Rapids,
Minn.
- October 28-30 at Gainey Conference Center in
Owatonna, Minn.
Contact Venita Wilkes,
venita@anderson-center.org or 320.251.5420 for dates
and to
secure seats for this high-demand, leadership
development offering.
REGISTER
FOR FALL & WINTER FORUMS:
 Registrations are
now being accepted for
all remaining 2012 forums and Q1 forums in 2013.
See the
2012
H2 Forum Calendar and the
2013 Forum Calendar, for more information.
To learn more about the Anderson Center and our forums,
visit our
website or contact Venita Wilkes at 320.251.5420 or
venita@anderson-center.org.
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August
2012
