Exploring marketing strategy and tactics through analysis of
the marketing mix—product, price, place and promotion.
Integrating the four components of the marketing mix,
including additional concepts and tools, into a final case
study analysis and exercise applied to participants’ own
Developing a systematic approach to analyzing marketing
challenges and opportunities.
Providing resources for post-forum learning and application.
Networking with Marketing Forum and other Center alumni
for ongoing learning and development opportunities.
The fee for the Marketing Forum is $2,300. The fee
covers tuition, case materials, meals and lodging.
Nonprofit organizations receive a 20% discount.
Individuals and small or early stage organizations interested in
attending an Anderson Center forum, with limited ability to pay,
should inquire about scholarship opportunities.