Anderson Center

Marketing Forum

The Marketing Forum is ideally suited for senior and mid-level managers responsible for organizational marketing efforts. The forum is designed to assist leaders in understanding the interplay of key marketing tactics and the essential integration with overall corporate and organizational strategy. This three-day forum is a comprehensive program for practical success and includes cases and activities that break down the “marketing mix” and give participants tools to apply to their organizations.

Program Objectives

Exploring marketing strategy and tactics through analysis of the marketing mix—product, price, place and promotion.
Integrating the four components of the marketing mix, including additional concepts and tools, into a final case study analysis and exercise applied to participants’ own organizations.
Developing a systematic approach to analyzing marketing challenges and opportunities.
Providing resources for post-forum learning and application.
Networking with Marketing Forum and other Center alumni for ongoing learning and development opportunities.

Forum Fees

The fee for the Marketing Forum is $2,250. The fee covers tuition, case materials, meals and lodging. Nonprofit organizations receive a 20% discount. Individuals and small or early stage organizations interested in attending an Anderson Center forum, with limited ability to pay, should inquire about scholarship opportunities.

More information about the
Marketing Forum

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